Dsp rtb

Author: b | 2025-04-24

Types of Demand-Side Platforms (DSP) Real-Time Bidding (RTB) DSPs: Real-time bidding (RTB) DSPs are the most widely used, allowing media buyers to identify and bid on impressions to a target audience in real-time. RTB DSPs enable access to premium inventory through open exchanges, private marketplaces, and direct publisher deals. Key Features of DSP Platforms. DSPs offer a range of features that empower advertisers to execute highly efficient and targeted campaigns. Real-Time Bidding (RTB) Capabilities. One of the standout features of DSPs is their RTB capabilities. RTB allows advertisers to participate in dynamic ad auctions, where impressions are bought and sold in

Your DSP Has RTB - AdExchanger

In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively. But what exactly is a DSP, how does it work, and how does it differ from its counterpart, the Supply-Side Platform (SSP)? Let’s break it down.What is a Demand-Side Platform (DSP)?A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale.With a DSP, advertisers can bid on ad space in real-time through a process known as Real-Time Bidding (RTB). The platform uses various data points, such as audience demographics, behavior, location, and device preferences, to ensure ads are shown to the most relevant users. Essentially, DSPs make programmatic advertising more efficient by streamlining ad purchasing and providing advertisers with greater control over who sees their ads and when.Key Benefits of Using a DSP(demand-side platforms)Automation and EfficiencyThe automation of ad buying through RTB means marketers don’t need to manually negotiate with individual publishers. DSPs handle everything from selecting inventory to bidding, freeing up time and resources. This leads to faster campaign deployment and real-time adjustments based on performance data.ScalabilityDSPs let advertisers scale campaigns across multiple channels – from display ads to video and mobile — without the need to manage each platform separately. This scalability ensures you can increase reach and frequency without sacrificing precision.Cost-EffectiveThrough RTB, advertisers only pay for the impressions that are deemed valuable, based on the targeted audience’s likelihood to convert. This makes it a more cost-efficient approach compared to traditional ad buying, where advertisers often pay upfront without knowing the true value of the placement. A DSP enables hyper-targeted campaigns. With access to vast amounts of user data, advertisers can segment their audience by demographics, interests, browsing history, and even real-time behavior. This results in more relevant ads for users and a better return on ad spend for marketers.DSP vs SSP: Understanding the DifferenceTo truly grasp the power of DSPs, it’s important to differentiate them from Supply-Side Platforms (SSPs). While DSPs are focused on the demand side – helping advertisers buy inventory – SSPs work on the supply side, helping publishers sell their inventory.Demand-Side Platform (DSP): The DSP is where advertisers manage and execute campaigns. They use the platform to buy inventory that fits their target audience, optimizing performance in real-time.Supply-Side Platform (SSP): The SSP is used by publishers to manage and sell their ad space to the highest bidder (usually through RTB). It enables publishers to maximize revenue by allowing multiple buyers (advertisers) to bid on their inventory.In short, DSPs Case StudiesWEMADE Case studyWEMADE Case studyDeep Learning Boosts Revenue and Outperforms Other DSPsMedieval fantasy game uses ultra-modern technology to boost revenues.ClientIndustryMobile Gaming2-3xROAS above monthly target40%Lower re-engagement cost vs. goal1 monthRe-engagement activation after game launchIntroductionAbout the clientWemade, established in 2000, is one of South Korea’s premier game companies, currently exhibiting a strong presence in the global market. Their flagship title, ‘Night Crows,’ is an Unreal Engine 5 MMORPG developed in collaboration with the ‘MADNGINE’ developer. It ranks within the top 10 revenue-generating titles in Google Play. Set in a realistic medieval fantasy world, ‘Night Crows’ allows players to participate in large-scale battles, including field combat and aerial warfare.What they say about us"RTB House proved to be the most effective retargeting DSP, delivering excellent results during the game marketing collaboration with Wemade. Their ability to swiftly achieve goals through diverse segment configurations and optimal performance makes RTB House a crucial partner for retargeting campaigns."Night Crows UA MarketerWEMADEDESCRIPTIONThe challengeThe campaign’s goal was to bring back valuable lapsed players, thereby growing game traffic and boosting profitability.The first challenge was configuring the campaign setup and KPIs to reflectthe client’s goals. Key success metrics for the campaign included cost perre-engagement (CPA) and return on ad spend (ROAS).RTB House was also challenged to deliver strong results, bring back lapsed users only one month after the game’s official launch, and address the client’s targeting needs by focusing only on South Korean users.storyThe solutionThanks to flexible bidder calibration capabilities, RTB House aimed to address these challenges through various segment configurations.The eagerness of Wemade to test different audiences—combined with the Deep Learning engine—was the key to outperforming the campaign goals and becoming their top DSP. The audiences prepared by Wemade indicated the general segmentation directions. At the same time, the Deep Learning-powered technology was able to provide a unique evaluation of each impression and, based on these results, constantly adjust and improve performance.SuccessThe resultWith the various approaches to user segmentations for each campaign, RTB House was able to over-achieve on the ROAS target faster than other retargeting DSPs in the Korean market throughout the campaign period. Due to its success and stable performance, the Wemade team decided to extend the campaign beyond their original plan. RTB House has become an indispensable retargeting partner for Wemade’s marketing activities and supports them in achieving continuous success.GAMING CASE STUDIESInspiration from your industryCheck out active RTB House ad campaigns that are super-charging results for

DSP, RTB, SSP, DPM . - LinkedIn

Considered the leader in the global market. It was bought by Google in 2011.Any platform and any action that occurs on it is controlled by numerous programs and algorithms. Before an ad is shown to a user, it goes a long way – collects data, participates in an RTB auction, and uses complex systems on both the publisher and advertiser side. And at first glance, it seems that everything is extremely simple.A driver does not necessarily have to understand the structure of a car to just drive. But if it is related to professional activity, knowledge of technical basics will allow you to do the job more efficiently and avoid unpleasant incidents. The same principle applies to traffic arbitrage. You can successfully purchase advertising without understanding the internal processes, and the structure of SSP, DSP, and RTB auctions in general.However, knowledge of the intricacies will help you launch programmatic platforms customized to your needs and earn a lot of money. If you are interested in promoting a customized programmatic platform, we recommend paying attention to Teqblaze, a reliable supplier of white-label DSP, SSP, and other programmatic solutions.Final thoughtsSSPs and DSPs play an important role in modern online advertising by automating the processes of buying and selling ad space. SSPs help publishers maximize ad revenue, while DSPs provide advertisers with precise targeting and effective ad placement capabilities. The interaction of these tools is aimed at creating a more efficient advertising ecosystem.Featured image credit: Freepik. Types of Demand-Side Platforms (DSP) Real-Time Bidding (RTB) DSPs: Real-time bidding (RTB) DSPs are the most widely used, allowing media buyers to identify and bid on impressions to a target audience in real-time. RTB DSPs enable access to premium inventory through open exchanges, private marketplaces, and direct publisher deals. Key Features of DSP Platforms. DSPs offer a range of features that empower advertisers to execute highly efficient and targeted campaigns. Real-Time Bidding (RTB) Capabilities. One of the standout features of DSPs is their RTB capabilities. RTB allows advertisers to participate in dynamic ad auctions, where impressions are bought and sold in

NewChallenges DSP/RTB’s Post - LinkedIn

New Products to Accelerate the Automation of Advertising through the Rapid Creation of Bidding Applications and Opening Up Access to Rubicon Project’s Second-Generation Cloud-Computing Infrastructure for the First Time LOS ANGELES--(BUSINESS WIRE)-- Rubicon Project (NYSE:RUBI), a global technology company leading the automation of advertising, today announced the private beta launch of the first two products, DSP Builder and HFC2, coming out of its innovation lab, The Garage. The beta launch comes as The Garage identified its focus on building disruptive technologies to further accelerate the growth of advertising automation. In addition to the technologies announced today, the dedicated team of engineers and innovative designers at The Garage are working on further concepts to re-imagine and re-invent advertising into becoming a valued service to consumers. “With a $250 billion and growing market opportunity to automate advertising, and our proven track record of launching disruptive innovations—including ad network optimization, followed by RTB and then direct orders automation—I’m excited to unveil the first two technologies from The Garage,” said Frank Addante (@FrankAddante), CEO, Founder and Chief Product Architect at Rubicon Project. “With the launch of DSP Builder and our Second-Generation High Frequency Cloud, we hope to enable entrepreneurs, developers and existing companies to create new innovations like DSPs for TV ads, radio advertising exchanges, security applications for consumer privacy, and much more. As the market grows, so do our customers. As our customers grow, we grow.” DSP Builder is a complete, easy-to-use development platform for rapidly creating real time bidding applications. With DSP Builder, entrepreneurs, developers and companies can create a bidder in minutes. This technology enables the creation and growth of new DSPs and bidding applications, significantly decreasing the barrier to entry for new participants in the advertising market and further accelerating the growth of the industry. When Rubicon Project launched in 2007, there were approximately 100 ad networks. The pioneering of ad network optimization would eventually lead to hundreds of new ad networks. Later, with the launch of RTB, the industry grew to include hundreds of DSPs. DSP Builder looks to further accelerate the growth of the industry – both in total spend and the number of participants – by making it easier for more real time bidding applications to enter the market. HFC2 is Rubicon Project’s second-generation high frequency cloud that is being offered to other companies and developers for the first time. This high frequency cloud-computing platform is purpose-built To DSP or not to DSP, that is the question… This one is hardly an accurate (or grammatically correct) Shakespearean quote, but that fact doesn’t undermine the DSP dilemma. We all know how dominant programmatic advertising is. Buying and selling ads has never been easier; we see that, and our natural ad player instinct to keep up with the competition whispers, “We need a DSP.” Ok, but which one? Among dozens of competitors, each advertising a sea of features, it’s difficult to make a clear choice. Don’t fret; as always, Epom is here to help. Let’s discuss what makes a programmatic DSP, which features it should have, and whether or not you need one! What Is Programmatic DSP: Short Course Yeah, yeah, we’ve explained the DSP, programmatic advertising, and their satellites about ten times already, but ignoring this crucial part is not an option either. So, if you already know the basics, feel free to skip to the next heading. Simply put, a Demand-Side Platform is an automated platform for programmatically buying ad traffic and creating, managing, and optimizing advertising campaigns. If we go deeper, a DSP is an RTB-based software, an element of the programmatic ad tech stack (later on that). The primary purpose is easy to grasp; a demand-side programmatic platform lets advertisers, ad agencies, and ad networks “buy ad inventory from multiple sources automatically.” The second main goal of a DSP is uniting all media buying activities in one place, the platform user has access to analytics,

An introduction to DSP(RTB)platform - LinkedIn

DSP Vs SSPDSPSSPDSP Vs SSPThe digital ad industry has streamlined the buying and selling of ad inventories over time. Today, both publishers and advertisers can reach each other easily and increase their revenues through these software — SSPs and DSPs.DSP vs SSPDSPDSP stands for demand-side platformDSP is a software tool used by advertisers which allows them to buy ad impressions from ad exchanges in an automated way. DSP analyzes the targeting parameters and decides which ad impressions would be the most efficient and cheapest choice for the advertiser.DSP helps to increase ROI for the advertiserDSP tool collects information about users and places a bid on behalf of the advertiserSSPSSP stands for supply-side platformSSP is a software tool used by publishers which allows them to sell advertising space to ad exchanges in an automated way.SSP serves to automate the process of publishers running RTB auctions and evaluating bidsSSP helps to increase ROI for the publisherSSP connects publishers ad inventory to multiple ad exchanges, DSPs and demand partners

Programmatic Advertising Types: RTB, DSP, SSP

Optimization tools, and placement customization options. DSP vs SSP: Programmatic Clash “Wait a minute, if there’s a handy and easy-to-use platform for buying ads, shouldn’t there be one for selling them?” – There is! And its name is John Cena supply-side platform. Just like Goku & Vegeta and Sherlock & Moriarty, DSP & SSP are both so similar, yet so different. Dumb allegories aside, a supply-side platform is an automated ad tech platform that publishers use to manage, sell, and optimize the ad inventory of their mobile apps or websites. Just like DSPs, modern SSPs also help with effective campaign management and revenue optimization, but for publishers, not for advertisers. Obviously, if you’re looking for a DSP, you need to buy ad placements, not sell them, so you hardly need one. How Does DSP Programmatic Media Buying Work? As mentioned, programmatic works with the help of real-time bidding auctions. This means that you, as an advertiser (or any other ad business), use a DSP to bid for an ad slot simultaneously with the others. The highest bidder wins, the auction happens in a literal blink of an eye. Didn’t get it? Here’s a nice schema that explains how the programmatic auction happens: The user clicks on the site, and the RTB auction triggers. The site sends an ad request to the publisher’s platform (SSP) if there’s an opportunity to show this visitor an ad. The SSP collects the visitor’s data and analyzes whether there is suitable ad space. Let’s assume. Types of Demand-Side Platforms (DSP) Real-Time Bidding (RTB) DSPs: Real-time bidding (RTB) DSPs are the most widely used, allowing media buyers to identify and bid on impressions to a target audience in real-time. RTB DSPs enable access to premium inventory through open exchanges, private marketplaces, and direct publisher deals. Key Features of DSP Platforms. DSPs offer a range of features that empower advertisers to execute highly efficient and targeted campaigns. Real-Time Bidding (RTB) Capabilities. One of the standout features of DSPs is their RTB capabilities. RTB allows advertisers to participate in dynamic ad auctions, where impressions are bought and sold in

DSP, RTB, Native, Display Remarketing - Pinterest

Efficiency and optimization are critical in online advertising, and such tools as SSP and DSP help with this. These technological solutions provide seamless interaction between publishers and advertisers, automating the processes of buying and selling advertising space. In this article, you will learn about the features of SSP and DSP, which can be important if you want to launch customized programmatic platforms.What are SSP And DSP?SSP (Supply-Side Platform) is a platform in the programmatic ecosystem that is used to sell advertising space on publishers’ websites. The technology allows users to monetize their web resources and sell placements at the most favorable rates.DSP (Demand-Side Platform) is a platform in the programmatic ecosystem that is used to purchase advertising space from the advertising exchange. The technology allows the advertiser to choose the best place to display ads among many sites on the Internet.The platforms can be focused on both mobile and desktop traffic. Both systems are involved in the RTB auction but represent the interests of different parties (SSP – publisher, DSP – advertiser). Their interaction is built through Ad Exchange – a virtual advertising market where site representatives put up their advertising spaces.SSP And DSP operationLet’s imagine that a new publisher has entered the market, wishing to monetize their resources. They enter into an offer agreement with one of the SSP platforms and place special codes on their website, each of which is responsible for displaying ads in a particular block of the page. In this way, the platform is integrated